
Research 2.0
U ofT has a new way to tell the world about its world-class research and scholarship—www.research.utoronto.ca.The site was launched this past fall.
“The key attribute of this new site is accessibility to information aboutU of T research to both the public and the internal research community,”says Professor Paul Young,Vice-President,Research.“There is very littlethat goes on in the world that isn’t influenced by university research orthat can’t be explained by our professors.So it’s incumbent on universi-ties to make our work as accessible as possible to the public.New media,and especially the Internet,has revolutionized our ability to do that.”
A research-specific website has unique advantages in communicat-ing the strengths of U ofT research to external audiences,says Paul Fraumeni,Director,Research Communications.“First,we are changingthe stories and information on our website weekly,which enables us to profile more U ofT research and faculty members than ever before.Secondly,the great thing about a website is that it is accessibleby anyone on the planet who has a computer.It’s the best way we have to reach the widest audience possible.”
Six portals focus on research in health,science and technology,business,arts and culture,society and environment.“The traditional way to look at university research is by way of academic divisions and departments,”says Young.“But this approach is hard for the public to understand.So we have,in effect,reorganized the universityand are focusing on six subject areas that resonate with the public and into which we can fit any story about U ofT research.”
Other features include “Behind the Headlines,”where UofT professors comment on current issues and news stories,“Featured Researcher,”a weekly look at individual scholars and their work,links to stories about U ofT research featured in the external press,and the “Cool Videos”section.Content is changed for all features at least weekly.
The site also embraces the latest in web 2.0 technology—whichencourages feedback from visitors.Users can leave comments on almosteverything they see on the site.They can also share content throughapplications like Facebook and del.icio.us.The site will be developed inthe future to contain more web 2.0 features such as blogs and wikis.
Visit us at www.research.utoronto.ca.
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